Milestones
Pioneering Brand Intimacy for twelve years has provided us with many perspectives, data points, and opportunities to continuously deepen our thinking and approach.
2025
Next-Generation Brand Intimacy Study
Decodes the new digital social consciousness with the largest analysis of how people form emotional bonds with brands. Beyond surface performance metrics, our latest study reveals which brands win hearts in the collective conversation, the nature of the relationships they create, and rankings over 475 brands across 22 industries.
2024
Trendcasts
Using our proprietary Brand Intimacy data we predict trends for consumer behavior that include retreating from an overwhelming world into the comfort of home, the budget splurger who plans for excess and the seeker who is prioritizing their health and wellness.
2023
From Brand Intimacy to Indifference
In this research, we look at what every other brand study ignores: brand breakups. We call it indifference and it’s when a consumer no longer has any feelings toward a brand they once used and had a strong connection to.
2023
Brand Ecosystems
In this analysis, we look at how brands in three ecosystems connect with audiences, focusing on brands around the body, brands in our homes, and brands we interact with through our smartphones.
2022
AI-Powered Study
Our largest study launched featuring more than 600 brands and over 1.4 billion words analyzed.
2020-2021
COVID Studies
We launched a US-only study of how consumers are bonding with brands during COVID.
2017
2017 Brand Intimacy Book: A New Marketing Paradigm
We released a detailed book on Brand Intimacy, and it becomes an Amazon bestseller.
2016-2020
Annual Quantitative Studies
Our annual studies of top-performing intimate brands.
2015
Quantitative Study launches
Our first quantitative study of 6,000 consumers refined and validated our model and provides new insights.
2013-2014
First Brand Intimacy Study
We launched our first study, detailing our findings and approach.
2011-2012
Co-creation Qualitative study
We conducted a multi-country research panel to uncover and identify how consumers talk about intimacy and how they describe brand relationships, brands they feel close to, and why and how these relationships developed.
2010
Investigating the Role of Emotion in Branding
Our teams reviewed existing models, methodologies, academics, and clinicians to better understand how to best leverage emotional science.