Brand Intimacy

Dedicated to strengthening the bonds between people and brands.

Brand Intimacy is the emotional science behind the brands we use and love. By harnessing advances in behavioral science, we created Brand Intimacy to build, maintain and measure strong bonds and emotional connections between brands and their users. In addition to influencing behavior and driving sales, intimate brands outperform major financial indices across profit, revenue, and stock price. Intimate brands enjoy stronger engagement, and users are willing to pay more for them.

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Theory

Explore the thinking behind our thinking with a deep dive into neuroscience and decision-making, forms of intimacy, and how our model was created.

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Milestones

Review the many inputs that have continuously deepened our thinking and approach by pioneering Brand Intimacy for more than a decade.

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Brand Intimacy Book

Order our Amazon best seller for a comprehensive overview of Brand Intimacy from theory to practice.

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